How to Write Content That Search Engines And Humans Love

In the debate between writing for search engines and writing for humans, Coschedule believes you can do both. First the author describes making your site search engine friendly. The list of steps includes things such as focusing on single keywords, having a simple URL, addressing links on your site, and keeping things short and concise. Moving on to writing blog posts that appeal to humans, the author suggests tips like using headings, writing shorter sentences, and avoiding passive voice. In general, he advises using an app called Yoast to help determine keywords and readability.

Key Takeaways:

• By using Yoast’s WordPress plugin, you can analyse your text for search engine friendliness.
• Internal links help search engines to better understand where all the information is connected together, and how your site functions.
• By externally linking out to other authority sites, it helps search engines like Google to better understand your site by referring your content and pointing them towards authority sites that have already been ranked highly.

“How are you supposed to convince new visitors on your site, to sign up for your newsletter when they don’t have a clue what you’re talking about? For that reason, I always make it a point to write in a way that even a high school kid will be able to understand.”

Read more: https://coschedule.com/blog/how-to-write-for-search-engines-humans/