So...
If you agree with inbound marketing, what do you need to do?
Know Your
Ideal Customer
The first step is to learn everything you can about your ideal customer. What are their goals? What problems or challenges are they facing? Using this information along with other critical information allows you to create a buyer persona to use when deciding what content to create and how to share.
Use All
the Right Tools
Ensure that your website works for you. There are five core parts to a website - homepage, site page(s), blog, landing page and email. These core elements then integrate with responsive design, automation, social and analytics tools to complete the visitor experience. Every page should be built with an audience and a purpose.
Write
Great Content
The right content draws your prospects to you, and then keeps them interested and engaged. If you don't know what to write about, don't have the skills or don't have the time, then consider out-sourcing.
We can help.
5 Critical Precautions When Publishing Controversial Content