What Is The Content Core (And Why Is It The Most Important Element Of Marketing)?

Your content core are those pieces that connect the dots between what your customers care about, and what you have to offer them (aka your business’s value proposition). Failed content can fall into a number of traps. For instance, the Traffic Trap, whereby you’re creating content that your audience cares about, but fails to convert traffic into customers. In this case, web traffic becomes an untrue signal and increasing traffic only looks like a positive sign. Another trap is the Promotional Trap, where you create a constant flow of promotions or “me-centric” content that doesn’t connect with your audience’s needs, pains, and interests.

Key Takeaways:

• Sometimes businesses fall into the trap of content was helpful to their audience—but not to their business.
• Listen to your target audience to see what matters to them, and talk to your customers to find your value proposition.
• Your content core will help your audience while simultaneously building your business.

“Here, you’ll go beyond traffic, eyeballs, and audience building and into creating content that gains customers.”

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