Understanding the Instagram Algorithm: 7 Key Factors and Why the Algorithm is Great for Marketers
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August 1, 2017Like other social media platforms, the Instagram algorithm determines who sees what. Marketers need to understand and know how it works on Instagram in order for their posts to be seen. The key is to get interaction on posts. If people like, comment, or share then the algorithm notices this activity and is more likely to show future posts later on. If you don’t get the interactions, then posts won’t show up on the main page as often, and customers will have to go on your business’s page to see what’s going on.
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