Curation is the process of gathering and sharing content from other sources on a particular topic to your social channels. It allows you to provide content, […]
Content marketing is an extremely effective strategy for companies that want to build engaged audiences and achieve long-term marketing success. The problem is that content marketing […]
The quality of your social media presence is more important than the quantity. Gaining followers to your business or social media page won’t guarantee you a […]
Corporations, like people, can experience pushback when they issue “non-apologies,” statements designed to sound like an apology which fail to address the basic requirements of an […]
The difference between copywriting and content writing lies in three areas – purpose, job and types of writing. In terms of purpose, copywriting is messaging that […]
Here are five things that are holding your marketing on social media channels back. First, avoid spreading yourself too thin. Instead of being everywhere, concentrate on […]
While many businesses see the value in custom content, they may fail to see the opportunities of using curated content. Combining both in your marketing mix […]
With more people looking at paid social to diversify their ad spend; many are diving in without fully considering what will provide the best results. One […]
Like other social media platforms, the Instagram algorithm determines who sees what. Marketers need to understand and know how it works on Instagram in order for […]
How to Improve Your Facebook News Feed Visibility