Commentary

December 20, 2017

6 Ways to Respond When Your Prospect Asks for a Discount

Six strategic ways that you, as a seller, can respond when a potential buyer asks about receiving a discount upfront. Discounts are often a means to […]
December 19, 2017
How to Write Absolutely Addictive Articles

How to Write Absolutely Addictive Articles

Back in the 1980s, there was an ad writer named Joe Sugerman, who wrote a very successful ad for BluBlocker, and as a result of his […]
December 15, 2017
General Data Privacy Regulation (GDPR)

What is the GDPR? And What Does it Mean for the Marketing Industry?

GDPR is something that many people want to know more about and wonder what it means for the whole marketing industry. Many marketers have probably heard […]
December 13, 2017
Blog Posts That Convert Like Crazy

How to Create Effective Blog Posts That Convert Like Crazy

When you write a blog, you want the piece to be something that readers like. But even more, you want the blog post to be something […]
December 11, 2017

14 of the Best Advertising and Marketing Campaigns of All Time

There are 14 amazing marketing campaigns that are considered to be the best of all time. Successful marketing campaigns apply one message throughout many different channels […]
December 5, 2017
Bloggers Spend More Time Writing Less Content

Why Today’s Bloggers Spend More Time Writing Less Content

While videos, Stories, and Snaps are growing in popularity, writing is still important. We’re currently seeing a shift from high frequency to lower frequency, longer pieces […]
December 2, 2017

12 Personalized Email Examples You Can’t Help but Click

Several available software exist online that allow users to make their emails more personalized. Email personalization allows for a more engaged and friendly experience. Examples of […]
November 27, 2017

Looking for bargains online? Who you are can affect what you pay

If you are looking for bargains online, then who you are can have a big affect on what you pay. Companies use personal data to charge […]
November 20, 2017
12 Genius Ways to Apply Emotional Marketing to Facebook Ads

12 Genius Ways to Apply Emotional Marketing to Facebook Ads

Successful ads are difficult to create, but if you can get your target consumer to experience any kind of emotion, you can double your chances of […]
November 17, 2017

How to Provide Unique Value in Your Content – Whiteboard Friday

According to the ever popular Whiteboard Friday, unique content is key to high ranking on Google’s index. Most marketing and SEO industry experts talks about unique […]
June 14, 2017
How to Use Twitter Analytics

How to Use Twitter Analytics: 15 Simple-to-Find Stats to Help You Tweet Better

Marketers have access to a wealth of free analytic data both within the Twitter dashboard and posting tools. The challenge is knowing which stats you should […]
June 6, 2017
social proof

The Psychology of Marketing: 18 Ways to Use Social Proof to Boost Your Results

When marketing a product or service, we want the biggest bang for our buck when advertising. Robert Cialdini, suggests there are six types of “social proof” […]
May 1, 2017
Complete Guide to Google Analytics for Facebook

Complete Guide to Google Analytics for Facebook

In order to track your Facebook campaigns in Google Analytics you first need to add UTM parameters to your Facebook ad URLs. Adding campaign tracking allows […]
April 14, 2017
My Marketing Campaign Sucks…Now What?

My Marketing Campaign Sucks…Now What?

You poured your time, money, resources and great ideas into your latest marketing campaign, and then after you launched it, the results have been lacklustre. In […]
April 12, 2017
Forget SEO (And Surprise Google Updates)

Forget SEO (And Surprise Google Updates)

Nowadays, it isn’t necessary to cater your website to search engines. In the past, it used to be that in order to properly market your business, […]
April 10, 2017
Write Content That Search Engines And Humans Love

How to Write Content That Search Engines And Humans Love

In the debate between writing for search engines and writing for humans, Coschedule believes you can do both. First the author describes making your site search […]