Commentary
February 2, 2018
Content marketing has been become increasingly popular because it’s significantly less expensive than traditional marketing, and it also tends to produce more leads. But there is […]
January 30, 2018
Coming up with blogging topics can be slow and painful, but there are ways to make the whole process easier. First, know your target audience. This […]
January 25, 2018
If you’re still thinking about Search Engine Optimization (SEO), then maybe you’re thinking about it all wrong. For years, we’ve seen headlines saying that SEO is […]
January 23, 2018
Backwards marketing is understanding what the client’s process is when making a purchase and anticipating their concerns. Consumers have many questions and concerns when deciding to […]
January 18, 2018
Thinking the same way you did last decade (or even last year) will not set you apart from your competitors. This year, marketers need to learn […]
January 16, 2018
There are major statistic gaps between sales outreach and closing deals. A great deal of sales outreach goes unnoticed, unread, unopened, and unseen by prospective clients. […]
January 9, 2018
A business plan is a document that will help you decide whether your business ideas will be successful, and describes all the details of your business […]
January 8, 2018
Growing your clinic and local small business can be challenging. Increasingly, what used to work in the past, like ads and email marketing, are becoming ineffective […]
October 10, 2017
There is a way to repurpose content and make the most out of your marketing. Like most professions these days, marketers always have too much to […]
September 26, 2017
Using psychology in your marketing can lead to increased sales and happier customers. Using conversion psychology techniques like the Law of Past Experience, Psychology of Happiness […]
September 21, 2017
When you are a listening marketer, then you do not have to guess what a customer wants, because you already know what they want. A listening […]
September 8, 2017
There are many ways to increase Facebook engagement and interactions. Asking questions can be helpful. Schedule posts for the best times like after 7 pm. Incorporating […]
August 24, 2017
An experiment involving 16 SEO experiments to see if some of the commonly held thoughts about ranking actually work. Search Engine Optimization, or SEO, is the […]
August 11, 2017
The evolution of SERP topography is very interesting to track. If you go back ten years ago to the dawn of the local SERP, the archetypal […]
July 24, 2017
Far too many local businesses think that blogging isn’t for them. Unfortunately, they couldn’t be further from the truth. Today, content is so incredibly important for: […]
July 20, 2017
When Seth Godin said “content marketing is the only marketing left,” he meant that marketers should be creating content that their audience cares about – not […]
July 12, 2017
There are many benefits to blogging despite popular misconceptions. It helps bring awareness to you and your site making you a viable and noticeable producer for […]
June 21, 2017
5 Brutally Honest Reasons Your Content Strategy Is Failing (And The 1 Thing You Should Do To Fix It)
You’re struggling. You aren’t growing as fast as you’d like. Your content isn’t working. You don’t understand why people aren’t paying attention to you. Why is […]
Data Is Cooler Than You Think. Here’s What Marketers Need to Know About It Today.