Commentary
June 22, 2018
Breaking through the noise is increasingly difficult for marketers. Consumers are becoming more savvy, and there are simply a lot more messages that we’re competing against. […]
June 4, 2018
It likely comes as no surprise that Facebook monitors what you (and your friends) do and like. They take that information along with your interests, age […]
May 31, 2018
Getting online reviews is a great way to increase your business visibility. Being “the best-kept secret in town” isn’t good for business, so it’s crucial for […]
May 16, 2018
By choosing your customer, it allows you to be clear about the value you create. It also gives you the opportunity to thrive at serving the […]
May 9, 2018
Your content core are those pieces that connect the dots between what your customers care about, and what you have to offer them (aka your business’s […]
April 23, 2018
There are differences in marketing to businesses (B2B) versus consumers (B2C). Some of the main areas in how to effectively market to each deals with the […]
March 20, 2018
Scarcity is a powerful economic force that can be tapped into by anyone, and it starts with uncovering what is scarce. Companies, such as Starbucks, found […]
March 15, 2018
In today’s world, it’s very easy to make a video on your smartphone, although popular or viral videos are different and require different strategies. Despite being […]
February 27, 2018
The dislike button isn’t here quite yet. In 2016, Facebook gave us the heart and smiley, but no “nope.” However, this feature may currently be in […]
February 22, 2018
There are 9 lead generation mistakes that marketers need to stop making. For many different businesses out there the key to making sales is to generate […]
February 20, 2018
Facebook is continuing to emphasize personal content with a brand-new feature. As a result of declining users – especially among people under 25 – Facebook is […]
February 6, 2018
Data is a lot cooler than people may think. Today’s marketers need to know more about it than in the past, because it’s data that powers […]
February 2, 2018
Content marketing has been become increasingly popular because it’s significantly less expensive than traditional marketing, and it also tends to produce more leads. But there is […]
January 30, 2018
Coming up with blogging topics can be slow and painful, but there are ways to make the whole process easier. First, know your target audience. This […]
January 25, 2018
If you’re still thinking about Search Engine Optimization (SEO), then maybe you’re thinking about it all wrong. For years, we’ve seen headlines saying that SEO is […]
January 23, 2018
Backwards marketing is understanding what the client’s process is when making a purchase and anticipating their concerns. Consumers have many questions and concerns when deciding to […]
How to Manage a Social Media Crisis Without Losing Your Mind