Commentary
November 7, 2018
In 2016, Facebook began to claim that video was going to be the main news medium in the near future. They reported false numbers which lead […]
November 5, 2018
Curation is the process of gathering and sharing content from other sources on a particular topic to your social channels. It allows you to provide content, […]
October 25, 2018
Content marketing is an extremely effective strategy for companies that want to build engaged audiences and achieve long-term marketing success. The problem is that content marketing […]
August 23, 2018
The quality of your social media presence is more important than the quantity. Gaining followers to your business or social media page won’t guarantee you a […]
August 14, 2018
Corporations, like people, can experience pushback when they issue “non-apologies,” statements designed to sound like an apology which fail to address the basic requirements of an […]
August 3, 2018
The difference between copywriting and content writing lies in three areas – purpose, job and types of writing. In terms of purpose, copywriting is messaging that […]
July 5, 2018
While many businesses see the value in custom content, they may fail to see the opportunities of using curated content. Combining both in your marketing mix […]
July 3, 2018
With more people looking at paid social to diversify their ad spend; many are diving in without fully considering what will provide the best results. One […]
November 5, 2018
Curation is the process of gathering and sharing content from other sources on a particular topic to your social channels. It allows you to provide content, […]
August 23, 2018
The quality of your social media presence is more important than the quantity. Gaining followers to your business or social media page won’t guarantee you a […]
August 14, 2018
Corporations, like people, can experience pushback when they issue “non-apologies,” statements designed to sound like an apology which fail to address the basic requirements of an […]
August 3, 2018
The difference between copywriting and content writing lies in three areas – purpose, job and types of writing. In terms of purpose, copywriting is messaging that […]
June 6, 2018
Despite attempts to try to avoid it, a social media crisis can happen to any company. Sometimes it is caused by an employee, or a glitch […]
June 4, 2018
It likely comes as no surprise that Facebook monitors what you (and your friends) do and like. They take that information along with your interests, age […]
May 31, 2018
Getting online reviews is a great way to increase your business visibility. Being “the best-kept secret in town” isn’t good for business, so it’s crucial for […]
April 23, 2018
There are differences in marketing to businesses (B2B) versus consumers (B2C). Some of the main areas in how to effectively market to each deals with the […]
April 6, 2018
Does your business have a process for managing customer problems? It’s important to first understand why customers are quick to be critical. Then, create clear paths […]
March 28, 2018
According to ReviewTrackers’ survey in 2018, Google is the most popular site for both searching for and writing reviews. In 2017, 21% of consumers said that […]
How to Improve Your Facebook News Feed Visibility