Solutions
How we use the inbound methodology
What
We Write
We use a combination of short abstracts and articles that speak to your ideal customer. Depending on the persona, we write targeted content to attract their attention at each stage of the buying/sales funnel:
- Top - searchers just beginning to look for information
- Middle - interested prospects wanting to learn more
- Bottom - those who are now familiar with your company and ready to make contact
Distribute &
Share content
Once created, we publish your content and share it on social media. Instead of trying to gain lots of exposure (like in traditional marketing), inbound marketing works by attracting the right people to you with the information they want.
Marketing efforts are focused on education and good will generation which in turn leads to sales down the line.
Putting it
All Together
We work with you to optimize your content to make sure it aligns with different segments of your sales and lead-generation cycle. Depending on your product or service and your buyer's situation, it's realistic for this to take hours, weeks, or even months to happen. Together, we will use our system and workflows to help you attract prospects online and turn them into genuine sales opportunities.
