Marketing Backwards

Backwards marketing is understanding what the client’s process is when making a purchase and anticipating their concerns. Consumers have many questions and concerns when deciding to purchase a product. They spend a lot of time researching their product options through online reviews, talking it out with friends and especially going over the decision many times in their head. This process of backwards marketing can lead to better marketing success by answering the customer’s questions and concerns early on.

Key Takeaways:

• We get better at making and marketing when we get better at anticipating how our customers think and feel.
• One way to get better at this is to anticipate their self-talk.
• We often believe the customer only considers the story we tell her and forget that she’s thinking what the brand says about her.

“When we’re making products and services we hope people will buy, it’s easy to overlook what influences their decision.”

Read more: http://thestoryoftelling.com/marketing-backwards/