Location isn’t just some throw-away element, it should rank right up there with employee and customer data. In this latest podcast, invited guests from Yext and GeoMarketing.com, Jeffrey K. Rohrs and Raj Nijjer, talk about their innovative business based on location data on personalized marketing, along with host of Content Pros Podcast. They discuss that there needs to be location data utilization by integrating Google’s service into their own.
“In a mobile world, it’s maps and searches driving people to where they want to do business, relying on accurate location information,” says Jeffrey K. Rohrs.
Key point may be that location data are not worthless. They can be up there with customer data; name, address, phone number, etc. These are serious hard data. Yext has launched network 5 years ago bringing together over hundred companies including Apple Maps, Bing, Yahoo, Facebook among others, allowing anyone to update their business information.
Listen to the full podcast at the link below to hear all their tips and advice.
How Location Data Can Make or Break Your Business
Why Your Inbound Marketing Strategy May Not Be Working
December 19, 2016Location isn’t just some throw-away element, it should rank right up there with employee and customer data. In this latest podcast, invited guests from Yext and GeoMarketing.com, Jeffrey K. Rohrs and Raj Nijjer, talk about their innovative business based on location data on personalized marketing, along with host of Content Pros Podcast. They discuss that there needs to be location data utilization by integrating Google’s service into their own.
“In a mobile world, it’s maps and searches driving people to where they want to do business, relying on accurate location information,” says Jeffrey K. Rohrs.
Key point may be that location data are not worthless. They can be up there with customer data; name, address, phone number, etc. These are serious hard data. Yext has launched network 5 years ago bringing together over hundred companies including Apple Maps, Bing, Yahoo, Facebook among others, allowing anyone to update their business information.
Listen to the full podcast at the link below to hear all their tips and advice.
How Location Data Can Make or Break Your Business
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