The Latest YouTube Stats on When, Where, and What People Watch

Think with Google recently published stats about when and why people are watching YouTube videos. This article serves as a mythbuster for common misconceptions. The statistics prove people do not just watch YouTube videos on their mobile when they are on the go, and that they’re not only watching viral videos anymore.

For instance, it is often assumed that people watch YouTube on their mobile devices during the day and “on the go.” The reality is that YouTube viewing behaviour is a lot like TV, with YouTube reaching more 18+ adults during prime time than any cable network. And they prefer to view it horizontally on their mobile, with 3 in 4 adults report watching YouTube at home on their mobile device.

One of the newer reasons people are using YouTube is to make purchasing decisions. 68% report watching a video before making a purchase, so YouTube videos for mobile shoppers have become extremely valuable.

The Latest YouTube Stats on When, Where, and What People Watch – Think with Google