A Facebook cover photo is a good way to garner attention since it is visible as soon as anyone goes to your profile or business page. This means you need to make the photo stand out. The right kind will make people want to learn more about you. The wrong kind will turn people off since it can send the wrong message. People are often visual and judge based on what they see, so be sure to choose one that fits with your brand. It’s also important to make the photo the right size to achieve a professional look.