How to Manage a Social Media Crisis Without Losing Your Mind

Despite attempts to try to avoid it, a social media crisis can happen to any company. Sometimes it is caused by an employee, or a glitch in the system, or some other issue. One way to help manage a crisis is to build a clear plan for when it happens, and keeping it handy for when the worst occurs. Also, creating a scale to determine what does and doesn’t count as a crisis can also be helpful to determine how to respond and who should be involved in that response. As long as you develop a plan, most problems can be resolved in a reasonably smooth manner.

Key Takeaways:

• Everyone at some point will have a crisis on social media, you just have to learn how to handle it.
• Preparation is very important when considering how to handle a crisis.
• Make sure you know the difference between a problem and a crisis.

“Equipped with your crisis survival guide, you’ll be prepared for even the worst situations. You’ll be able to mitigate the damage, repair relationships with your audience, and maybe even come out stronger in the end.”

Read more: https://coschedule.com/blog/social-media-crisis-management/