Complete Guide to Google Analytics for Facebook

In order to track your Facebook campaigns in Google Analytics you first need to add UTM parameters to your Facebook ad URLs. Adding campaign tracking allows you to use filters inside Google Analytics to follow those users through your website and track their activities. All the step-by-step instructions can be found on the original article. By setting up your marketing campaigns in this way, you’ll even be able to track all the different kinds of conversions, such as, assisted conversions, assisted conversion value, last click or direct conversions, last click or direct conversion value and assisted/last click or direct conversion.

Key Takeaways:

• Without adding the UTM parameters to the ads’URLs, you won’t be able to measure the performance of various Facebook ad campaigns in Google Analytics.
• Using a filter view in Google Analytics ensures that you’re always looking at your segmented data.
• Once setup, you can then get a clear view of conversions and social flow from your Facebook ad campaigns.

“Many people use Facebook boost post to create and publish ads. While it is easy to create ads via the boost post feature, it lacks many of the advanced features, like adding UTM parameters to the ads’ URLs.”

Read more: https://www.optimizesmart.com/tracking-facebook-social-interactions-with-google-analytics-and-google-tag-manager/