Commentary

February 2, 2017
Making Your Product Stand Out From the Competition

13 Ideas for Making Your Product Stand Out From the Competition

In a sea of many similar products, here are some tips on how you can make your product stand out. First, capitalize on the size of […]
January 27, 2017
Millennials Care About Customer Reviews

Why Millennials Care About Customer Reviews and You Should Too

Millennials make up the largest population group in the United States today. Businesses who want to connect with millennials and attract their buying power need to […]
January 26, 2017
Skyscraper Technique - How to Improve Your Content

Skyscraper Technique: How to Improve Your Content

Many blogs need help in determining what type of content to continually publish. Employing a technique called the skyscraper technique can help you determine what is […]
January 23, 2017
What You Need to Stand Out in a Noisy World

What You Need to Stand Out in a Noisy World

There are three ways to make yourself noticeable against the backdrop of the thousands of people who are competing against you in a given field. Harvard […]
January 11, 2017
Keep Doing Email Marketing

13 Things to Start, Stop & Keep Doing With Your Email Marketing in 2017

Don’t abandon email marketing because you think it doesn’t work anymore! Email marketing can still be effective if you know how to do it. Here are […]
January 6, 2017
Create Content That Stands Out

Overcoming Content Overload: 4 Tactical Ways to Create Content That Stands Out

There is an overload of data because it seems like everyone is creating content. Why are we creating such an abundance of content? Well, it’s important […]
January 4, 2017
Creating High-Quality Native Content

The Truth About Creating High-Quality Native Content

The biggest barrier for success of a marketing strategy is the creation of quality content. Creating messages in a non-intrusive way that customers can interact with, […]
January 3, 2017
How to create viral content

Viral Content: How to Follow a Six-Part Recipe for Success

Every business wants to create Internet content that can go viral. Using the widely known, “What Colors Are This Dress?” example that blew up overnight and […]
December 30, 2016
Customer Journey

How To Learn From The Customer Journey

Many businesses never understand how a customer became a customer. What’s worse than not knowing how someone became a customer is to make incorrect assumptions or […]
December 24, 2016

How to Use Customer Service to Make Great Content Marketing

Customer satisfaction is the hallmark of a successful business, small or large. It drives two qualities that are priceless: Repeat business and word of mouth marketing. […]