Commentary

August 11, 2017
Google search desktop mobile

The Evolution of Local SERP Topography

The evolution of SERP topography is very interesting to track. If you go back ten years ago to the dawn of the local SERP, the archetypal […]
July 24, 2017
Local SEO Businesses

7 Ways to Get Your Local SEO Businesses to Embrace Content

Far too many local businesses think that blogging isn’t for them. Unfortunately, they couldn’t be further from the truth. Today, content is so incredibly important for: […]
July 20, 2017
Content Marketing Is the 'Only Marketing Left'

3 Reasons Why Content Marketing Is the ‘Only Marketing Left’

When Seth Godin said “content marketing is the only marketing left,” he meant that marketers should be creating content that their audience cares about – not […]
July 12, 2017
Why blogging for small and medium businesses

Why Blog? The Benefits of Blogging for Business and Marketing

There are many benefits to blogging despite popular misconceptions. It helps bring awareness to you and your site making you a viable and noticeable producer for […]
June 21, 2017
Reasons Your Content Strategy Is Failing

5 Brutally Honest Reasons Your Content Strategy Is Failing (And The 1 Thing You Should Do To Fix It)

You’re struggling. You aren’t growing as fast as you’d like. Your content isn’t working. You don’t understand why people aren’t paying attention to you. Why is […]
June 14, 2017
How to Use Twitter Analytics

How to Use Twitter Analytics: 15 Simple-to-Find Stats to Help You Tweet Better

Marketers have access to a wealth of free analytic data both within the Twitter dashboard and posting tools. The challenge is knowing which stats you should […]
June 6, 2017
social proof

The Psychology of Marketing: 18 Ways to Use Social Proof to Boost Your Results

When marketing a product or service, we want the biggest bang for our buck when advertising. Robert Cialdini, suggests there are six types of “social proof” […]
May 19, 2017
Marketing Tools We Use

The Marketer’s Toolbox: The 60 Marketing Tools We Use at Buffer

Buffer is a great example of a team that’s spread all over the world. As more companies (marketing and others) become more widespread with multiple locations […]
May 5, 2017
Facebook 10 Major Announcements

Facebook F8 2017 Recap: 10 Major Announcements Every Marketer Should Know

Facebook changes every year and some of the best changes we look forward to are implementing new tools. What is this year’s big change? Augmented reality. […]
May 1, 2017
Complete Guide to Google Analytics for Facebook

Complete Guide to Google Analytics for Facebook

In order to track your Facebook campaigns in Google Analytics you first need to add UTM parameters to your Facebook ad URLs. Adding campaign tracking allows […]