Commentary

Content marketing has been become increasingly popular because it’s significantly less expensive than traditional marketing, and it also tends to produce more leads. But there is […]

Coming up with blogging topics can be slow and painful, but there are ways to make the whole process easier. First, know your target audience. This […]

If you’re still thinking about Search Engine Optimization (SEO), then maybe you’re thinking about it all wrong. For years, we’ve seen headlines saying that SEO is […]

Backwards marketing is understanding what the client’s process is when making a purchase and anticipating their concerns. Consumers have many questions and concerns when deciding to […]

Thinking the same way you did last decade (or even last year) will not set you apart from your competitors. This year, marketers need to learn […]

There are major statistic gaps between sales outreach and closing deals. A great deal of sales outreach goes unnoticed, unread, unopened, and unseen by prospective clients. […]

A business plan is a document that will help you decide whether your business ideas will be successful, and describes all the details of your business […]

Back in the 1980s, there was an ad writer named Joe Sugerman, who wrote a very successful ad for BluBlocker, and as a result of his […]

GDPR is something that many people want to know more about and wonder what it means for the whole marketing industry. Many marketers have probably heard […]

When you write a blog, you want the piece to be something that readers like. But even more, you want the blog post to be something […]