Commentary

April 23, 2018

B2B vs. B2C: How Content Marketing Changes by Target Audience

There are differences in marketing to businesses (B2B) versus consumers (B2C). Some of the main areas in how to effectively market to each deals with the […]
April 6, 2018

How to deal with difficult customers: bend over backwards, or fire them?

Does your business have a process for managing customer problems? It’s important to first understand why customers are quick to be critical. Then, create clear paths […]
March 28, 2018
Review Sites

This Platform Just Became the Most Popular Review Site

According to ReviewTrackers’ survey in 2018, Google is the most popular site for both searching for and writing reviews. In 2017, 21% of consumers said that […]
March 20, 2018
Power Of Scarcity

The Power Of Scarcity

Scarcity is a powerful economic force that can be tapped into by anyone, and it starts with uncovering what is scarce. Companies, such as Starbucks, found […]
March 15, 2018
Successful Video Strategy

3 Simple Keys to a Successful Video Strategy

In today’s world, it’s very easy to make a video on your smartphone, although popular or viral videos are different and require different strategies. Despite being […]
March 7, 2018
Why Your Products Aren't Leaping Off the Shelves

Why Your Products Aren’t Leaping Off the Shelves

Despite having a great product, maybe your product just isn’t selling, and you’re left to wonder why this is happening. There are many possible reasons why […]
February 27, 2018
You're Not Getting a Facebook Dislike Button

No, You’re Not Getting a Facebook Dislike Button (Yet)

The dislike button isn’t here quite yet. In 2016, Facebook gave us the heart and smiley, but no “nope.” However, this feature may currently be in […]
February 22, 2018
Lead Generation Mistakes Marketers Make

9 Lead Generation Mistakes Marketers Need to Stop Making

There are 9 lead generation mistakes that marketers need to stop making. For many different businesses out there the key to making sales is to generate […]
February 20, 2018
Facebook Emphasizes Personal Content With New Feature

Facebook Continues to Emphasize Personal Content With New Feature

Facebook is continuing to emphasize personal content with a brand-new feature. As a result of declining users – especially among people under 25 – Facebook is […]
February 6, 2018
Data Is Cooler Than You Think

Data Is Cooler Than You Think. Here’s What Marketers Need to Know About It Today.

Data is a lot cooler than people may think. Today’s marketers need to know more about it than in the past, because it’s data that powers […]