Commentary

Most brands post controversial content in order to get people to talk about their product. When doing so, it’s important to collect viewpoints, look at it […]

It’s not enough to research, write and publish content, and then wait for your clients to come find it. Often, you need to invest in paid […]

Want your business or brand to remain top-of-mind for consumers long after the first point of contact? Strategically selecting digital content can get the job done. […]

Recent research from Pew says that people would prefer to watch the news on TV (and not online), rather than read or listen to it. On […]

Review Trackers gave out its 2018 Online Reviews Survey and ranked Google the review site of choice. Google is the most popular searching site when it […]

Welcome emails are your business’s first opportunity to make a good first impression with a new customer, newsletter subscriber or prospect, who has signed up to […]

Instead of focusing on superficial goals, marketers should focus on creating content that will convert people who are already paying attention to you. The benefit of […]

Word of mouth for a business is one way to advertise, and earning this type of free publicity from customers requires effort. There are four different […]

If your business is going to be posting on Facebook, it is important to have a clear understanding of how the algorithm works when it comes […]

In 2016, Facebook began to claim that video was going to be the main news medium in the near future. They reported false numbers which lead […]