Customer feedback is an important two-way street for both consumers and businesses. Consumers are willing to provide their opinions regarding customer service and product quality to […]
There’s more and more content being created everyday, which means that most content isn’t getting results like it did in the past. If your content happens […]
Twitter users can now tweet in 280 characters. Researchers for the social media site believe this will bring better engagement to tweets and more activity to […]
Shareable content is something many of us encounter daily without knowing. If you are involved with any social network, you have experienced shareable content when you […]
Using psychology in your marketing can lead to increased sales and happier customers. Using conversion psychology techniques like the Law of Past Experience, Psychology of Happiness […]
Timing is everything. For us marketers, timing is probably even more important than for other professions. The guiding principles of content marketing tell us that we […]
Either as a service provider or a merchant, there are always ways to improve the customer experience. And this is not necessarily something that will cost […]
One thing we can all agree on is that National Geographic Travel with its 25,000,000 fans knows the power of storytelling in marketing. Their secret? “Going […]
What is your reason for saying what you do? Seth implores the reader to think about their intentions when communicating with someone. Everything that a person […]
Handling a direct question for a discount from a prospect requires some finesse. Discounting can create goodwill, accelerate the sales process and give you leverage, but […]
Sales language has been proven to have a huge impact in profits and success rates. For example, the term “leads” will make a prospective customer feel […]
When it comes to marketing and sales, how marketers and salespeople deliver their message to potential customers is extremely important. This often comes down to fine […]
Think with Google recently published stats about when and why people are watching YouTube videos. This article serves as a mythbuster for common misconceptions. The statistics […]
Searchmetrics has released their annual study of Google’s top search ranking factors. The “comparative benchmark” for SEOs illustrates how ranking factors are becoming more personalized, content […]
The 4 Ways to Fix Your Broken Content Marketing