News

December 20, 2017

6 Ways to Respond When Your Prospect Asks for a Discount

Six strategic ways that you, as a seller, can respond when a potential buyer asks about receiving a discount upfront. Discounts are often a means to […]
December 19, 2017
How to Write Absolutely Addictive Articles

How to Write Absolutely Addictive Articles

Back in the 1980s, there was an ad writer named Joe Sugerman, who wrote a very successful ad for BluBlocker, and as a result of his […]
December 15, 2017
General Data Privacy Regulation (GDPR)

What is the GDPR? And What Does it Mean for the Marketing Industry?

GDPR is something that many people want to know more about and wonder what it means for the whole marketing industry. Many marketers have probably heard […]
December 13, 2017
Blog Posts That Convert Like Crazy

How to Create Effective Blog Posts That Convert Like Crazy

When you write a blog, you want the piece to be something that readers like. But even more, you want the blog post to be something […]
December 11, 2017

14 of the Best Advertising and Marketing Campaigns of All Time

There are 14 amazing marketing campaigns that are considered to be the best of all time. Successful marketing campaigns apply one message throughout many different channels […]
December 5, 2017
Bloggers Spend More Time Writing Less Content

Why Today’s Bloggers Spend More Time Writing Less Content

While videos, Stories, and Snaps are growing in popularity, writing is still important. We’re currently seeing a shift from high frequency to lower frequency, longer pieces […]
December 2, 2017

12 Personalized Email Examples You Can’t Help but Click

Several available software exist online that allow users to make their emails more personalized. Email personalization allows for a more engaged and friendly experience. Examples of […]
November 27, 2017

Looking for bargains online? Who you are can affect what you pay

If you are looking for bargains online, then who you are can have a big affect on what you pay. Companies use personal data to charge […]
November 20, 2017
12 Genius Ways to Apply Emotional Marketing to Facebook Ads

12 Genius Ways to Apply Emotional Marketing to Facebook Ads

Successful ads are difficult to create, but if you can get your target consumer to experience any kind of emotion, you can double your chances of […]
November 17, 2017

How to Provide Unique Value in Your Content – Whiteboard Friday

According to the ever popular Whiteboard Friday, unique content is key to high ranking on Google’s index. Most marketing and SEO industry experts talks about unique […]
April 5, 2017

6 SEO Friendly Tips to Improve Site Speed on WordPress Blogs – Copyblogger

SEO (search engine optimisation) is key for all websites, especially because of high-speed internet and the widespread use of mobile phones today. Here are six ways […]
April 4, 2017

Seth’s Blog: Nickels and dimes are worth less than that

People never think about keeping the change they get from certain places because they don’t think it has any value. However, if you invest in things […]
March 29, 2017

The Facebook Algorithm: What You Need to Know to Boost Organic Reach

Facebook has been systematically cutting back Facebook Pages’ organic reach for years, most notably with brands and most recently with publishers. For anyone who uses Facebook […]
March 22, 2017

15 Inexpensive but Effective Ways to Motivate Salespeople

You don’t always have to spend a lot of money whenever you want to do something special and motivate your sales force. Sometimes it’s just nice […]
March 20, 2017

The 2017 Facebook Image Sizes Cheat Sheet [Infographic]

Without engaging visuals it is difficult to generate interest in your Facebook Posts. To help you TechWyse has created an infographic with the latest sizes and […]
March 6, 2017

Why I’m leaving Snapchat and so are all your friends

When first introduced Snapchat caught on from people sick of all the oversharing that happens on social media. Snapchat had a feeling of security, once your […]
February 22, 2017

Managing a Team That’s Been Asked to Do Too Much

Recent cases highlighted in the media suggest that executives, in a desperate quest to quench the market’s unquenchable thirst for growth, are ignoring reason and dictating […]
February 21, 2017

Why Facts Don’t Change Our Minds – The New Yorker

A 1975 study at Stanford University proved that when a person has an idea believed to be a fact, once formed it perseveres even when given […]
February 16, 2017

Emotional Intelligence Has 12 Elements. Which Do You Need to Work On?

Okay, there is lots of self help information out there, and there is even a lot of content about emotional intelligence. However, this emotional intelligence model […]
February 15, 2017

Why Being Unpredictable Is a Bad Strategy

Keeping secrets can protect your business’s competitive advantage. For instance, just ask KFC or Coca-Cola for their secret recipe, and you’ll hear laughter from everyone within […]