Breaking through the noise is increasingly difficult for marketers. Consumers are becoming more savvy, and there are simply a lot more messages that we’re competing against. […]
It likely comes as no surprise that Facebook monitors what you (and your friends) do and like. They take that information along with your interests, age […]
Getting online reviews is a great way to increase your business visibility. Being “the best-kept secret in town” isn’t good for business, so it’s crucial for […]
Digging in and understanding what Instagram’s algorithm uses to determine to whom and where in their feed a post will show upn can help marketers achieve […]
As a society develops, so does its methods of marketing. However, throughout the years, there are a few campaigns that stand out like Nike’s well known […]
Your content core are those pieces that connect the dots between what your customers care about, and what you have to offer them (aka your business’s […]
There are differences in marketing to businesses (B2B) versus consumers (B2C). Some of the main areas in how to effectively market to each deals with the […]
Social media sites like Facebook and Twitter have gone from being platforms to where people could just meet, connect and share into giant corporate entities. With […]
A definition of the term algorithm, and a rundown of what benefits and uses algorithms have in modern society. Algorithms can be used for performing tasks […]
Do comments increase traffic on your blog posts? Keywords do not specifically mean people are clicking on your listing. After doing some calculations on if keywords […]
Like other social media platforms, the Instagram algorithm determines who sees what. Marketers need to understand and know how it works on Instagram in order for […]
How to Manage a Social Media Crisis Without Losing Your Mind