News

November 14, 2018
How to Improve Your Facebook News Feed Visibility

How to Improve Your Facebook News Feed Visibility

If your business is going to be posting on Facebook, it is important to have a clear understanding of how the algorithm works when it comes […]
November 7, 2018
The Great Facebook Video Swindle

The Great Facebook Video Swindle

In 2016, Facebook began to claim that video was going to be the main news medium in the near future. They reported false numbers which lead […]
November 5, 2018
Major Benefits of Content Curation

Major Benefits of Content Curation With Actionable Examples

Curation is the process of gathering and sharing content from other sources on a particular topic to your social channels. It allows you to provide content, […]
October 25, 2018

Achieve Big Content Wins (Even With a Small Team or Budget)

Content marketing is an extremely effective strategy for companies that want to build engaged audiences and achieve long-term marketing success. The problem is that content marketing […]
August 23, 2018

Your Follower Count Doesn’t Matter — Your Engagement Metrics Do

The quality of your social media presence is more important than the quantity. Gaining followers to your business or social media page won’t guarantee you a […]
August 14, 2018

The Public Apology Letter: 6 Brands That Nailed It

Corporations, like people, can experience pushback when they issue “non-apologies,” statements designed to sound like an apology which fail to address the basic requirements of an […]
August 3, 2018

Copywriting vs. Content Writing: What’s the Difference Between the Two?

The difference between copywriting and content writing lies in three areas – purpose, job and types of writing. In terms of purpose, copywriting is messaging that […]
July 16, 2018

5 Bad Habits that Will Tank Your Social Media Marketing

Here are five things that are holding your marketing on social media channels back. First, avoid spreading yourself too thin. Instead of being everywhere, concentrate on […]
July 5, 2018
How to Leverage the Benefits of Both Custom and Curated Content

How to Leverage the Benefits of Both Custom and Curated Content

While many businesses see the value in custom content, they may fail to see the opportunities of using curated content. Combining both in your marketing mix […]
July 3, 2018
Where Your Brand Is Going Wrong With Paid Social

Where Your Brand Is Going Wrong With Paid Social

With more people looking at paid social to diversify their ad spend; many are diving in without fully considering what will provide the best results. One […]
December 2, 2017

12 Personalized Email Examples You Can’t Help but Click

Several available software exist online that allow users to make their emails more personalized. Email personalization allows for a more engaged and friendly experience. Examples of […]
November 27, 2017

Looking for bargains online? Who you are can affect what you pay

If you are looking for bargains online, then who you are can have a big affect on what you pay. Companies use personal data to charge […]
November 17, 2017

How to Provide Unique Value in Your Content – Whiteboard Friday

According to the ever popular Whiteboard Friday, unique content is key to high ranking on Google’s index. Most marketing and SEO industry experts talks about unique […]
November 15, 2017

10 Tips for Responding Graciously to Customer Feature Requests

Customer feedback is an important two-way street for both consumers and businesses. Consumers are willing to provide their opinions regarding customer service and product quality to […]
November 7, 2017

Twitter launches 280 character limit globally

Twitter users can now tweet in 280 characters. Researchers for the social media site believe this will bring better engagement to tweets and more activity to […]
November 2, 2017

There Are No New Social Networks

Usually when you get a new phone you explore which apps to put on your phone, but nowadays people just stick with the five main social […]
October 16, 2017

How to Search on Google: 31 Advanced Google Search Tips

Yes, everyone uses Google to search. But, there are lots of advanced search techniques in Google that we should be taking advantage of to help us […]
October 11, 2017

3 Tips for Dealing With Negative Reviews Like a True Entrepreneur

At some point, every business will need to deal with a negative review. It may seem daunting to have to deal with these reviews, but it’s […]
September 21, 2017

How to write a professional bio for Twitter, LinkedIn, Facebook, and Google+

There is a certain way to write a professional bio for Twitter and LinkedIn and Facebook as well as Google. Talking about yourself is a very […]
September 20, 2017

Your online identity is precious. Here’s how to protect it

Your online identity is a very precious thing, and there is a way to protect it. There are some people who are really good about their […]