Content Marketing

February 1, 2019

5 Critical Precautions When Publishing Controversial Content

Most brands post controversial content in order to get people to talk about their product. When doing so, it’s important to collect viewpoints, look at it […]
January 20, 2019
How to Leverage Paid Ads in Your Content Amplification Strategy

How to Leverage Paid Ads in Your Content Amplification Strategy

It’s not enough to research, write and publish content, and then wait for your clients to come find it. Often, you need to invest in paid […]
January 15, 2019

Are You Prioritizing The Best Social Media Platform For Your Business?

While social media can be a valuable asset for promoting businesses, careful consideration must be made of what platforms will best represent a business. Spreading brand […]
January 11, 2019

The Reach, Engagement, and ROI of Content Marketing vs. Native Advertising (New Research)

As outbound marketing success continues to decline, marketers are considering all their options, and often this leads to a discussion about whether content marketing or native […]
January 8, 2019
Content Curation: The Best Way to Stay Top-of-Mind for Your Audience

Content Curation: The Best Way to Stay Top-of-Mind for Your Audience

Want your business or brand to remain top-of-mind for consumers long after the first point of contact? Strategically selecting digital content can get the job done. […]
January 2, 2019
Are More People Getting Their News Online Than on TV

Are More People Getting Their News Online Than on TV? The Answer May Surprise You

Recent research from Pew says that people would prefer to watch the news on TV (and not online), rather than read or listen to it. On […]
December 26, 2018
This Platform Just Became the Most Popular Review Site

This Platform Just Became the Most Popular Review Site

Review Trackers gave out its 2018 Online Reviews Survey and ranked Google the review site of choice. Google is the most popular searching site when it […]
December 18, 2018

10 Great Examples of Welcome Emails to Inspire Your Own Strategy

Welcome emails are your business’s first opportunity to make a good first impression with a new customer, newsletter subscriber or prospect, who has signed up to […]
December 14, 2018

3 Ways to Persuade People Thinking about Buying from You

Instead of focusing on superficial goals, marketers should focus on creating content that will convert people who are already paying attention to you. The benefit of […]
November 29, 2018
3 Types of Customers That Will Talk About Your Business

The 3 Types of Customers That Will Talk About Your Business—and The One That Definitely Won’t

Word of mouth for a business is one way to advertise, and earning this type of free publicity from customers requires effort. There are four different […]
June 8, 2018

Why People Give Realtors the Wrong Email Address & How to Fix It

Growing your email list is a key element of any realtor’s business. And the stats about email back it up: For every $1 you spend on […]
June 8, 2018

How Struggling to Get Your Facebook Posts Seen is Great for Realtors

Mark Zuckerberg’s announcement earlier this year to reduce the priority of posts for Facebook pages may appear to be bad news for realtors, but actually it’s […]
June 8, 2018

Realtor Marketing the Right Way

Making a sale in real estate comes down to showing the right property to the right buyer at the right time.  It takes a lot of […]