Commentary

August 24, 2017
SEO

16 SEO Experiments And Their (Surprising) Results

An experiment involving 16 SEO experiments to see if some of the commonly held thoughts about ranking actually work. Search Engine Optimization, or SEO, is the […]
August 18, 2017
Content Marketing Brainstorming Process

This Is The Best 30-Minute Content Marketing Brainstorming Process

When trying to find the very best ideas on a certain subject, Brainstorm it! Not every individual can continually come up with the latest and greatest […]
August 16, 2017

Toward dumber

We’ve all heard the expression, “dumb it down.” Many marketers take this to mean that in order to appeal to as many people as possible, we […]
August 11, 2017
Google search desktop mobile

The Evolution of Local SERP Topography

The evolution of SERP topography is very interesting to track. If you go back ten years ago to the dawn of the local SERP, the archetypal […]
August 7, 2017

Phone Photography 101: How to Take Good Pictures With Your Phone

Camera innovation has come along way since the early 2000s. Once upon a time, a user could not have access to a camera without additional add-ons. […]
August 1, 2017

Do Comments Actually Increase Your Search Traffic? A Data-Driven Answer

Do comments increase traffic on your blog posts? Keywords do not specifically mean people are clicking on your listing. After doing some calculations on if keywords […]
July 24, 2017
Local SEO Businesses

7 Ways to Get Your Local SEO Businesses to Embrace Content

Far too many local businesses think that blogging isn’t for them. Unfortunately, they couldn’t be further from the truth. Today, content is so incredibly important for: […]
July 21, 2017

Understanding the Instagram Algorithm: 7 Key Factors and Why the Algorithm is Great for Marketers

Like other social media platforms, the Instagram algorithm determines who sees what. Marketers need to understand and know how it works on Instagram in order for […]
July 20, 2017
Content Marketing Is the 'Only Marketing Left'

3 Reasons Why Content Marketing Is the ‘Only Marketing Left’

When Seth Godin said “content marketing is the only marketing left,” he meant that marketers should be creating content that their audience cares about – not […]
July 19, 2017

New AdWords Experience Rolling Out by End of the Year

New items have been incorporated into the AdWords experience. These new sections should arrive towards the end of the year, and is expected to be beneficial […]
December 21, 2016

How to Create Online Surveys People Will Actually Take [Infographic]

Successful marketing research relies on good data, which usually starts with online surveys. However, many people online have a hard time with attention, and so chances […]
December 19, 2016

How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year

Learning how to direct traffic to your blog can be a daunting task. The company Marco had the same problem. They were unable to generate online […]
December 19, 2016

Why Your Inbound Marketing Strategy May Not Be Working

A comprehensive look at ways to successfully improve your marketing. It is imperative to not only have the right foundation, but also to be able to […]
December 16, 2016

How Location Data Can Make or Break Your Business [Podcast]

Location isn’t just some throw-away element, it should rank right up there with employee and customer data. In this latest podcast, invited guests from Yext and […]