Commentary

February 6, 2018
Data Is Cooler Than You Think

Data Is Cooler Than You Think. Here’s What Marketers Need to Know About It Today.

Data is a lot cooler than people may think. Today’s marketers need to know more about it than in the past, because it’s data that powers […]
February 2, 2018
What to Do When Your Content Falls Flat

What to Do When Your Content Falls Flat: 6 Ways to Recover

Content marketing has been become increasingly popular because it’s significantly less expensive than traditional marketing, and it also tends to produce more leads. But there is […]
January 30, 2018
Ways to Choose the Best Blog Topics for Your Audience

4 Simple Ways to Choose the Best Blog Topics for Your Audience

Coming up with blogging topics can be slow and painful, but there are ways to make the whole process easier. First, know your target audience. This […]
January 25, 2018
Important SEO Steps

3 Important SEO Steps to Take Right Away

If you’re still thinking about Search Engine Optimization (SEO), then maybe you’re thinking about it all wrong. For years, we’ve seen headlines saying that SEO is […]
January 23, 2018
Marketing Backwards

Marketing Backwards

Backwards marketing is understanding what the client’s process is when making a purchase and anticipating their concerns. Consumers have many questions and concerns when deciding to […]
January 18, 2018
4 Biggest Challenges for Marketers In 2018

The 4 Biggest Challenges for Marketers In 2018

Thinking the same way you did last decade (or even last year) will not set you apart from your competitors. This year, marketers need to learn […]
January 16, 2018
Help Your Sales Team Close Deals With Content

How to Help Your Sales Team Close Deals With Content

There are major statistic gaps between sales outreach and closing deals. A great deal of sales outreach goes unnoticed, unread, unopened, and unseen by prospective clients. […]
January 15, 2018

Facebook’s News Feed To Emphasize Friends And Family Content Over Publishers, Brands

According to Mark Zuckerberg’s post on Thursday, the news feed on Facebook is going to further emphasize friends and family content over publishers and brands. Mark […]
January 9, 2018
How to Write a Business Plan

How to Write a Business Plan: A Step-by-Step Guide (With Examples)

A business plan is a document that will help you decide whether your business ideas will be successful, and describes all the details of your business […]
January 8, 2018
How to attract new patients to your clinic in 2018

How to Attract New Patients to your Clinic in 2018

Growing your clinic and local small business can be challenging. Increasingly, what used to work in the past, like ads and email marketing, are becoming ineffective […]
December 5, 2017
Bloggers Spend More Time Writing Less Content

Why Today’s Bloggers Spend More Time Writing Less Content

While videos, Stories, and Snaps are growing in popularity, writing is still important. We’re currently seeing a shift from high frequency to lower frequency, longer pieces […]
November 20, 2017
12 Genius Ways to Apply Emotional Marketing to Facebook Ads

12 Genius Ways to Apply Emotional Marketing to Facebook Ads

Successful ads are difficult to create, but if you can get your target consumer to experience any kind of emotion, you can double your chances of […]
November 9, 2017
Fix Your Broken Content Marketing

The 4 Ways to Fix Your Broken Content Marketing

There’s more and more content being created everyday, which means that most content isn’t getting results like it did in the past. If your content happens […]
October 18, 2017
Characteristics of Shareable Content

Characteristics of Shareable Content

Shareable content is something many of us encounter daily without knowing. If you are involved with any social network, you have experienced shareable content when you […]
October 10, 2017

How to Repurpose Content and Make the Most of Your Marketing

There is a way to repurpose content and make the most out of your marketing. Like most professions these days, marketers always have too much to […]
September 26, 2017
Marketing Using Conversion Psychology

5 Ways to Improve Your Marketing Using Conversion Psychology

Using psychology in your marketing can lead to increased sales and happier customers. Using conversion psychology techniques like the Law of Past Experience, Psychology of Happiness […]
September 21, 2017
listening marketer

The Listening Marketer

When you are a listening marketer, then you do not have to guess what a customer wants, because you already know what they want. A listening […]
September 8, 2017
Facebook marketing

8 Surefire Ways To Increase Engagement Facebook

There are many ways to increase Facebook engagement and interactions. Asking questions can be helpful. Schedule posts for the best times like after 7 pm. Incorporating […]
August 24, 2017
SEO

16 SEO Experiments And Their (Surprising) Results

An experiment involving 16 SEO experiments to see if some of the commonly held thoughts about ranking actually work. Search Engine Optimization, or SEO, is the […]
August 18, 2017
Content Marketing Brainstorming Process

This Is The Best 30-Minute Content Marketing Brainstorming Process

When trying to find the very best ideas on a certain subject, Brainstorm it! Not every individual can continually come up with the latest and greatest […]