Commentary

April 6, 2018

How to deal with difficult customers: bend over backwards, or fire them?

Does your business have a process for managing customer problems? It’s important to first understand why customers are quick to be critical. Then, create clear paths […]
March 28, 2018
Review Sites

This Platform Just Became the Most Popular Review Site

According to ReviewTrackers’ survey in 2018, Google is the most popular site for both searching for and writing reviews. In 2017, 21% of consumers said that […]
March 20, 2018
Power Of Scarcity

The Power Of Scarcity

Scarcity is a powerful economic force that can be tapped into by anyone, and it starts with uncovering what is scarce. Companies, such as Starbucks, found […]
March 15, 2018
Successful Video Strategy

3 Simple Keys to a Successful Video Strategy

In today’s world, it’s very easy to make a video on your smartphone, although popular or viral videos are different and require different strategies. Despite being […]
March 7, 2018
Why Your Products Aren't Leaping Off the Shelves

Why Your Products Aren’t Leaping Off the Shelves

Despite having a great product, maybe your product just isn’t selling, and you’re left to wonder why this is happening. There are many possible reasons why […]
February 27, 2018
You're Not Getting a Facebook Dislike Button

No, You’re Not Getting a Facebook Dislike Button (Yet)

The dislike button isn’t here quite yet. In 2016, Facebook gave us the heart and smiley, but no “nope.” However, this feature may currently be in […]
February 22, 2018
Lead Generation Mistakes Marketers Make

9 Lead Generation Mistakes Marketers Need to Stop Making

There are 9 lead generation mistakes that marketers need to stop making. For many different businesses out there the key to making sales is to generate […]
February 20, 2018
Facebook Emphasizes Personal Content With New Feature

Facebook Continues to Emphasize Personal Content With New Feature

Facebook is continuing to emphasize personal content with a brand-new feature. As a result of declining users – especially among people under 25 – Facebook is […]
February 16, 2018

Why Getting More Hits To Your Website Is Overrated

Getting more hits to your website is actually an overrated thing. Many people may be tricked into thinking that more hits are better, but this is […]
February 13, 2018

How to Delight Your Audience with Content Marketing

Gaining a new customer or making a sale in business comes down to showing the right product to the right buyer at the right time.  It […]
February 2, 2018
What to Do When Your Content Falls Flat

What to Do When Your Content Falls Flat: 6 Ways to Recover

Content marketing has been become increasingly popular because it’s significantly less expensive than traditional marketing, and it also tends to produce more leads. But there is […]
January 30, 2018
Ways to Choose the Best Blog Topics for Your Audience

4 Simple Ways to Choose the Best Blog Topics for Your Audience

Coming up with blogging topics can be slow and painful, but there are ways to make the whole process easier. First, know your target audience. This […]
January 25, 2018
Important SEO Steps

3 Important SEO Steps to Take Right Away

If you’re still thinking about Search Engine Optimization (SEO), then maybe you’re thinking about it all wrong. For years, we’ve seen headlines saying that SEO is […]
January 23, 2018
Marketing Backwards

Marketing Backwards

Backwards marketing is understanding what the client’s process is when making a purchase and anticipating their concerns. Consumers have many questions and concerns when deciding to […]
January 18, 2018
4 Biggest Challenges for Marketers In 2018

The 4 Biggest Challenges for Marketers In 2018

Thinking the same way you did last decade (or even last year) will not set you apart from your competitors. This year, marketers need to learn […]
January 16, 2018
Help Your Sales Team Close Deals With Content

How to Help Your Sales Team Close Deals With Content

There are major statistic gaps between sales outreach and closing deals. A great deal of sales outreach goes unnoticed, unread, unopened, and unseen by prospective clients. […]
January 9, 2018
How to Write a Business Plan

How to Write a Business Plan: A Step-by-Step Guide (With Examples)

A business plan is a document that will help you decide whether your business ideas will be successful, and describes all the details of your business […]
December 19, 2017
How to Write Absolutely Addictive Articles

How to Write Absolutely Addictive Articles

Back in the 1980s, there was an ad writer named Joe Sugerman, who wrote a very successful ad for BluBlocker, and as a result of his […]
December 15, 2017
General Data Privacy Regulation (GDPR)

What is the GDPR? And What Does it Mean for the Marketing Industry?

GDPR is something that many people want to know more about and wonder what it means for the whole marketing industry. Many marketers have probably heard […]
December 13, 2017
Blog Posts That Convert Like Crazy

How to Create Effective Blog Posts That Convert Like Crazy

When you write a blog, you want the piece to be something that readers like. But even more, you want the blog post to be something […]