Commentary
June 22, 2018
Breaking through the noise is increasingly difficult for marketers. Consumers are becoming more savvy, and there are simply a lot more messages that we’re competing against. […]
June 4, 2018
It likely comes as no surprise that Facebook monitors what you (and your friends) do and like. They take that information along with your interests, age […]
May 31, 2018
Getting online reviews is a great way to increase your business visibility. Being “the best-kept secret in town” isn’t good for business, so it’s crucial for […]
May 16, 2018
By choosing your customer, it allows you to be clear about the value you create. It also gives you the opportunity to thrive at serving the […]
May 9, 2018
Your content core are those pieces that connect the dots between what your customers care about, and what you have to offer them (aka your business’s […]
April 23, 2018
There are differences in marketing to businesses (B2B) versus consumers (B2C). Some of the main areas in how to effectively market to each deals with the […]
April 23, 2018
There are differences in marketing to businesses (B2B) versus consumers (B2C). Some of the main areas in how to effectively market to each deals with the […]
April 6, 2018
Does your business have a process for managing customer problems? It’s important to first understand why customers are quick to be critical. Then, create clear paths […]
March 28, 2018
According to ReviewTrackers’ survey in 2018, Google is the most popular site for both searching for and writing reviews. In 2017, 21% of consumers said that […]
March 20, 2018
Scarcity is a powerful economic force that can be tapped into by anyone, and it starts with uncovering what is scarce. Companies, such as Starbucks, found […]
March 15, 2018
In today’s world, it’s very easy to make a video on your smartphone, although popular or viral videos are different and require different strategies. Despite being […]
March 7, 2018
Despite having a great product, maybe your product just isn’t selling, and you’re left to wonder why this is happening. There are many possible reasons why […]
February 27, 2018
The dislike button isn’t here quite yet. In 2016, Facebook gave us the heart and smiley, but no “nope.” However, this feature may currently be in […]
February 22, 2018
There are 9 lead generation mistakes that marketers need to stop making. For many different businesses out there the key to making sales is to generate […]
February 20, 2018
Facebook is continuing to emphasize personal content with a brand-new feature. As a result of declining users – especially among people under 25 – Facebook is […]
February 6, 2018
Data is a lot cooler than people may think. Today’s marketers need to know more about it than in the past, because it’s data that powers […]
How to Manage a Social Media Crisis Without Losing Your Mind