Commentary

June 22, 2018

21 Content Marketing Numbers That Will Blow Your Mind!

Breaking through the noise is increasingly difficult for marketers. Consumers are becoming more savvy, and there are simply a lot more messages that we’re competing against. […]
June 6, 2018

How to Manage a Social Media Crisis Without Losing Your Mind

Despite attempts to try to avoid it, a social media crisis can happen to any company. Sometimes it is caused by an employee, or a glitch […]
June 4, 2018

How Facebook ads target you

It likely comes as no surprise that Facebook monitors what you (and your friends) do and like. They take that information along with your interests, age […]
May 31, 2018

How to Increase Your Visibility with Online Reviews

Getting online reviews is a great way to increase your business visibility. Being “the best-kept secret in town” isn’t good for business, so it’s crucial for […]
May 24, 2018

How Long Should Your Videos Be? Ideal Lengths for Facebook, Instagram, Twitter, and YouTube [Infographic]

Getting viewers to watch your video depends on the platform you are on. The best length for a video on Instagram is 30 seconds. For Twitter, […]
May 23, 2018

Understanding the Instagram Algorithm: 7 Key Factors and Why the Algorithm is Great for Marketers

Digging in and understanding what Instagram’s algorithm uses to determine to whom and where in their feed a post will show upn can help marketers achieve […]
May 16, 2018

Why You Should Choose Your Customers

By choosing your customer, it allows you to be clear about the value you create. It also gives you the opportunity to thrive at serving the […]
May 15, 2018

14 of the Best Advertising and Marketing Campaigns of All Time

As a society develops, so does its methods of marketing. However, throughout the years, there are a few campaigns that stand out like Nike’s well known […]
May 9, 2018

What Is The Content Core (And Why Is It The Most Important Element Of Marketing)?

Your content core are those pieces that connect the dots between what your customers care about, and what you have to offer them (aka your business’s […]
April 23, 2018

B2B vs. B2C: How Content Marketing Changes by Target Audience

There are differences in marketing to businesses (B2B) versus consumers (B2C). Some of the main areas in how to effectively market to each deals with the […]
April 23, 2018

B2B vs. B2C: How Content Marketing Changes by Target Audience

There are differences in marketing to businesses (B2B) versus consumers (B2C). Some of the main areas in how to effectively market to each deals with the […]
April 6, 2018

How to deal with difficult customers: bend over backwards, or fire them?

Does your business have a process for managing customer problems? It’s important to first understand why customers are quick to be critical. Then, create clear paths […]
March 28, 2018
Review Sites

This Platform Just Became the Most Popular Review Site

According to ReviewTrackers’ survey in 2018, Google is the most popular site for both searching for and writing reviews. In 2017, 21% of consumers said that […]
March 20, 2018
Power Of Scarcity

The Power Of Scarcity

Scarcity is a powerful economic force that can be tapped into by anyone, and it starts with uncovering what is scarce. Companies, such as Starbucks, found […]
March 15, 2018
Successful Video Strategy

3 Simple Keys to a Successful Video Strategy

In today’s world, it’s very easy to make a video on your smartphone, although popular or viral videos are different and require different strategies. Despite being […]
March 7, 2018
Why Your Products Aren't Leaping Off the Shelves

Why Your Products Aren’t Leaping Off the Shelves

Despite having a great product, maybe your product just isn’t selling, and you’re left to wonder why this is happening. There are many possible reasons why […]
February 27, 2018
You're Not Getting a Facebook Dislike Button

No, You’re Not Getting a Facebook Dislike Button (Yet)

The dislike button isn’t here quite yet. In 2016, Facebook gave us the heart and smiley, but no “nope.” However, this feature may currently be in […]
February 22, 2018
Lead Generation Mistakes Marketers Make

9 Lead Generation Mistakes Marketers Need to Stop Making

There are 9 lead generation mistakes that marketers need to stop making. For many different businesses out there the key to making sales is to generate […]
February 20, 2018
Facebook Emphasizes Personal Content With New Feature

Facebook Continues to Emphasize Personal Content With New Feature

Facebook is continuing to emphasize personal content with a brand-new feature. As a result of declining users – especially among people under 25 – Facebook is […]
February 6, 2018
Data Is Cooler Than You Think

Data Is Cooler Than You Think. Here’s What Marketers Need to Know About It Today.

Data is a lot cooler than people may think. Today’s marketers need to know more about it than in the past, because it’s data that powers […]