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November 14, 2018
How to Improve Your Facebook News Feed Visibility

How to Improve Your Facebook News Feed Visibility

If your business is going to be posting on Facebook, it is important to have a clear understanding of how the algorithm works when it comes […]
November 7, 2018
The Great Facebook Video Swindle

The Great Facebook Video Swindle

In 2016, Facebook began to claim that video was going to be the main news medium in the near future. They reported false numbers which lead […]
November 5, 2018
Major Benefits of Content Curation

Major Benefits of Content Curation With Actionable Examples

Curation is the process of gathering and sharing content from other sources on a particular topic to your social channels. It allows you to provide content, […]
October 25, 2018

Achieve Big Content Wins (Even With a Small Team or Budget)

Content marketing is an extremely effective strategy for companies that want to build engaged audiences and achieve long-term marketing success. The problem is that content marketing […]
August 23, 2018

Your Follower Count Doesn’t Matter — Your Engagement Metrics Do

The quality of your social media presence is more important than the quantity. Gaining followers to your business or social media page won’t guarantee you a […]
August 14, 2018

The Public Apology Letter: 6 Brands That Nailed It

Corporations, like people, can experience pushback when they issue “non-apologies,” statements designed to sound like an apology which fail to address the basic requirements of an […]
August 3, 2018

Copywriting vs. Content Writing: What’s the Difference Between the Two?

The difference between copywriting and content writing lies in three areas – purpose, job and types of writing. In terms of purpose, copywriting is messaging that […]
July 16, 2018

5 Bad Habits that Will Tank Your Social Media Marketing

Here are five things that are holding your marketing on social media channels back. First, avoid spreading yourself too thin. Instead of being everywhere, concentrate on […]
July 5, 2018
How to Leverage the Benefits of Both Custom and Curated Content

How to Leverage the Benefits of Both Custom and Curated Content

While many businesses see the value in custom content, they may fail to see the opportunities of using curated content. Combining both in your marketing mix […]
July 3, 2018
Where Your Brand Is Going Wrong With Paid Social

Where Your Brand Is Going Wrong With Paid Social

With more people looking at paid social to diversify their ad spend; many are diving in without fully considering what will provide the best results. One […]
November 5, 2018
Major Benefits of Content Curation

Major Benefits of Content Curation With Actionable Examples

Curation is the process of gathering and sharing content from other sources on a particular topic to your social channels. It allows you to provide content, […]
August 23, 2018

Your Follower Count Doesn’t Matter — Your Engagement Metrics Do

The quality of your social media presence is more important than the quantity. Gaining followers to your business or social media page won’t guarantee you a […]
August 14, 2018

The Public Apology Letter: 6 Brands That Nailed It

Corporations, like people, can experience pushback when they issue “non-apologies,” statements designed to sound like an apology which fail to address the basic requirements of an […]
August 3, 2018

Copywriting vs. Content Writing: What’s the Difference Between the Two?

The difference between copywriting and content writing lies in three areas – purpose, job and types of writing. In terms of purpose, copywriting is messaging that […]
July 3, 2018
Where Your Brand Is Going Wrong With Paid Social

Where Your Brand Is Going Wrong With Paid Social

With more people looking at paid social to diversify their ad spend; many are diving in without fully considering what will provide the best results. One […]
June 6, 2018

How to Manage a Social Media Crisis Without Losing Your Mind

Despite attempts to try to avoid it, a social media crisis can happen to any company. Sometimes it is caused by an employee, or a glitch […]
June 4, 2018

How Facebook ads target you

It likely comes as no surprise that Facebook monitors what you (and your friends) do and like. They take that information along with your interests, age […]
May 31, 2018

How to Increase Your Visibility with Online Reviews

Getting online reviews is a great way to increase your business visibility. Being “the best-kept secret in town” isn’t good for business, so it’s crucial for […]
May 16, 2018

Why You Should Choose Your Customers

By choosing your customer, it allows you to be clear about the value you create. It also gives you the opportunity to thrive at serving the […]
May 9, 2018

What Is The Content Core (And Why Is It The Most Important Element Of Marketing)?

Your content core are those pieces that connect the dots between what your customers care about, and what you have to offer them (aka your business’s […]