Read. Learn. Grow.

March 8, 2017
Content upgrades for email subscribers

How to Create Amazing Content Upgrades for Your Blog

Content upgrades and knowing how to use them is the best way to acquire email subscribers. This is key because email marketing has a 3800% ROI. […]
March 6, 2017

Why I’m leaving Snapchat and so are all your friends

When first introduced Snapchat caught on from people sick of all the oversharing that happens on social media. Snapchat had a feeling of security, once your […]
February 23, 2017
Social Media Studies

5 Under-the-Radar Social Media Studies to Make You A Smarter Marketer

Here’s the down and dirty of how social media is changing the face of traditional marketing. For instance, did you know that Facebook is 2x more […]
February 22, 2017

Managing a Team That’s Been Asked to Do Too Much

Recent cases highlighted in the media suggest that executives, in a desperate quest to quench the market’s unquenchable thirst for growth, are ignoring reason and dictating […]
February 21, 2017

Why Facts Don’t Change Our Minds – The New Yorker

A 1975 study at Stanford University proved that when a person has an idea believed to be a fact, once formed it perseveres even when given […]
February 16, 2017

Emotional Intelligence Has 12 Elements. Which Do You Need to Work On?

Okay, there is lots of self help information out there, and there is even a lot of content about emotional intelligence. However, this emotional intelligence model […]
February 15, 2017

Why Being Unpredictable Is a Bad Strategy

Keeping secrets can protect your business’s competitive advantage. For instance, just ask KFC or Coca-Cola for their secret recipe, and you’ll hear laughter from everyone within […]
February 13, 2017

Changing The Customer Experience Narrative | The Story of Telling

Either as a service provider or a merchant, there are always ways to improve the customer experience. And this is not necessarily something that will cost […]
February 10, 2017
Humans Working Behind the AI Curtain

The Humans Working Behind the AI Curtain

Rest assured there are humans sharing in tasks with artificial intelligence (AI) to create what many of us see and take for granted when it comes […]
February 8, 2017

Powerful Storytelling Secrets from National Geographic Travel

One thing we can all agree on is that National Geographic Travel with its 25,000,000 fans knows the power of storytelling in marketing. Their secret? “Going […]