Why Blog? The Benefits of Blogging for Business and Marketing

There are many benefits to blogging despite popular misconceptions. It helps bring awareness to you and your site making you a viable and noticeable producer for your environment. Considering there are many pages and links through the world of the internet, this attention would be helpful in promoting oneself. This traffic can then be converted into leads with other sources desiring to invest in you. Blogging also helps establish authority where you can enable sales and advertisements leading to long term results.

Key Takeaways:

• Every time you create a blog post you’ve created another way for traffic to find you online.
• While the average search engine searcher, using your name, already knows who you are, blog posts can help draw in those who do not.
• A good blog post stays high in the search rankings and continues generating leads long after you’ve moved onto other posts.

“If you’re consistently creating content that’s helpful for your target customer, it’ll help establish you as an authority in their eyes.”

Read more: https://blog.hubspot.com/marketing/the-benefits-of-business-blogging-ht