Recent research from Pew says that people would prefer to watch the news on TV (and not online), rather than read or listen to it. On the surface, this appears to clearly state our preferences, but when we dig into the data and further analyze it then some surprising results appear.
For instance, the study focused only on Americans, and when a wider audience – including U.S., UK, and Canada – was asked, then online news sites won with local TV channels coming a close second. The study also didn’t look at our how preferences are shifting and how a person’s age influenced where they preferred to get their news. Based on trends, the rise of curated news sites will continue especially with a younger audience currently preferring the Internet and will likely continue to do so.
- Not everyone prefers watching the news, and according to the Pew study those who prefer to read it would rather do so online.
- As sources of news and those who watch it continue to evolve and age, then, it could signal a further closing of the gap between TV and online consumption preferences.
- A growing preference for online news consumption could point to a future where news consumers begin to lean more heavily into specialized aggregation sites.
“I think there’s a mix of lost trust, changing usage habits, and the level or cadence of news being so high,” says HubSpot VP of Marketing Jon Dick, “that people are looking for more curation on what matters.”
Read more: https://blog.hubspot.com/marketing/where-people-get-their-news
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December 26, 2018Content Curation: The Best Way to Stay Top-of-Mind for Your Audience
January 8, 2019Recent research from Pew says that people would prefer to watch the news on TV (and not online), rather than read or listen to it. On the surface, this appears to clearly state our preferences, but when we dig into the data and further analyze it then some surprising results appear.
For instance, the study focused only on Americans, and when a wider audience – including U.S., UK, and Canada – was asked, then online news sites won with local TV channels coming a close second. The study also didn’t look at our how preferences are shifting and how a person’s age influenced where they preferred to get their news. Based on trends, the rise of curated news sites will continue especially with a younger audience currently preferring the Internet and will likely continue to do so.
Key Takeaways:
“I think there’s a mix of lost trust, changing usage habits, and the level or cadence of news being so high,” says HubSpot VP of Marketing Jon Dick, “that people are looking for more curation on what matters.”
Read more: https://blog.hubspot.com/marketing/where-people-get-their-news
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