Are You Prioritizing The Best Social Media Platform For Your Business?

While social media can be a valuable asset for promoting businesses, careful consideration must be made of what platforms will best represent a business. Spreading brand awareness can be valuable, but prioritization of what platforms are used can help get the most benefit for a business. Making certain to match the chosen platform to a specific goal, rather than simply making profiles without purpose, is important. Some platforms are more suitable for customer service. Others have greater reach to specific demographics. What forums competitors use should also be considered.

“Not all social media platforms are created equal. Contrary to popular belief, having a company page on Facebook, LinkedIn, Twitter, Instagram, Snapchat, Google+ and YouTube, among others, will not necessarily drive value for your customers.”

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