How to Leverage Paid Ads in Your Content Amplification Strategy

It’s not enough to research, write and publish content, and then wait for your clients to come find it. Often, you need to invest in paid amplification in order to promote it to your specific niche, find new audiences who would be interested in it, or to get it in front of people to engage with it.

Figuring out the right place for your content will require an understanding of the social channels available, and evaluating them to figure out how they work as well as determining what you can expect from each. Some of the channels to consider are: Google Ads (formerly Google Adwords), Outbrain, BuySellAds, Facebook ads, Instagram and LinkedIn ads. Think about the context, cost and targeting options, in addition to applying content marketing principles to determine the right fit.

Key Takeaways:

• 70% of consumers say they are more likely to read about the products they use, and also like to learn more about them through content rather than the traditional advertising methods.
• Paid advertising is a key factor to help amplify your content marketing strategy.
• There are many different platforms for content amplification, which can be effective in helping you achieve your goals.

“Content marketing is effective, and it can be even more effective if you allocate a budget to promote it on the right channels.”

Read more: https://buzzsumo.com/blog/leverage-paid-ads-content-amplification-strategy/