The Reach, Engagement, and ROI of Content Marketing vs. Native Advertising (New Research)

As outbound marketing success continues to decline, marketers are considering all their options, and often this leads to a discussion about whether content marketing or native advertising is most effective. Fans of content marketing point to tracking and increased organic rankings. Native advertising enjoys a large audience on top-tier publisher websites with build-in reach, but this often comes at a high cost and most “sponsored links” are not allowed to pass value. Check out the stats that Moz has complied at the link below and decide for yourself.

“Both content marketing and native advertising can be used to generate brand awareness and engagement. While top-tier publishers sell themselves on their large, built-in reach, sponsored content doesn’t guarantee engagement.”

Read more: The Reach, Engagement, and ROI of Content Marketing vs. Native Advertising (New Research)