Your Follower Count Doesn’t Matter — Your Engagement Metrics Do

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The quality of your social media presence is more important than the quantity. Gaining followers to your business or social media page won’t guarantee you a profit. What matters most is when you engage with people that will actually come visit your site and purchase from you. Engaging would involve seeking out those that would most likely purchase your product and leaving comments on their social media networks. Conversing with those people, asking questions, and involving yourself in their lives will make you a more profitable business.

Key Takeaways:

  • Gathering engaged followers should be the goal of your social media efforts.
  • Make an effort to identify where your ideal quality followers are, and then engage with them there.
  • For higher level engagements (comments, shares), spend time crafting a detailed response that invites a conversation.

“If your goal is the following itself, you’re doing this wrong. Quality followers who engage with you, who talk to you, who buy your products/services, are infinitely more valuable than a bunch of unengaged followers who basically sit around stroking your ego.”

Read more: https://postfunnel.com/follower-count-doesnt-matter-engagement-metrics/

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