Here are five things that are holding your marketing on social media channels back. First, avoid spreading yourself too thin. Instead of being everywhere, concentrate on social platform that matters the most to your audience. Second, be aware of context and connect with news and events happening around you. Third, take the opportunity to listen to your audience. Fourth, stop the “chitty-chat” and start developing a strategy to share what you know. Fifth, strike the right balance between business, brand and culture.
Read more: 5 Bad Habits that Will Tank Your Social Media Marketing
“You can spend every second of every day sharing memes, squawking about trivial outrages, and letting the social media noise make you feel like you’re doing something. That’s about as productive as spending 18 hours a day sitting on a barstool with the other bar flies.”