How to Attract New Patients to your Clinic in 2018

Growing your clinic and local small business can be challenging. Increasingly, what used to work in the past, like ads and email marketing, are becoming ineffective and not providing the same results.

Today’s consumers are busier, more knowledgeable, and savvy. And so, it requires new and innovative strategies to reach potential clients, attract attention for your practice, and gain their trust in order for them to become new patients.

Below are 5 tips to improve your clinical and local marketing.

1. Smart Use of Social Media

Local businesses and clinics often think that they need to create a profile on all the social platforms – Facebook, Twitter, Instagram, LinkedIn, YouTube, SnapChat and more. Instead of spreading yourself too thin, it’s important to look at where new patients and existing customers are spending their time, and focusing your efforts on those channels.

Being active where your audience is and growing your audience only on those channels will help you get the biggest bang for your buck.

2. Be Local & Invest Wisely

Creating content and sharing interesting posts on social media is a lot of work, and often your efforts go to waste because the wrong people see it. Posts that are seen by people abroad or from a faraway places won’t help your business grow. But, targeting a local audience, who can actually visit your location, will help you attract new patients and customers.

Instead of posting content and hoping the right people see it; you need to take the next step and invest in your targeting through promotion. This helps ensure that the right people see your content.

3. It’s Not All About You, Focus on Being Helpful

It’s a mistake to post only about you and your clinic. While people enjoy the occasional post with pictures or stories about your practice, only using these types of posts is the social media equivalent of the obnoxious narcissist at a party who talks endlessly only about themselves. Some is good. Too much turns people off.

What should you do instead? People want to be kept informed, so help them. Developing a schedule of helpful posts about new technologies, advanced treatments or timely educational tips will go a long way towards them wanting to hear from you on a regular basis.

4. People Ignore Ads

We’ve known for a long time that people dislike ads, and the numbers prove it. Here are just a few of the stats:

• 64% users use ad blocker because they believe ads are annoying or intrusive.
• Downloads of one of the most popular ad blocking application has surpassed 300 million.

So, what can clinics and small businesses do? How should they market to people? According to the research, content marketing appears to be the preferred way to reach new customers and keep in contact with existing ones.

• 90% of consumers find custom content useful and 78% believe that organizations providing custom content are interested in building good relationships with them.
• 61% of consumers say they feel better about a company that delivers custom content, and they are also more likely to buy from that company.
• 81% of shoppers conduct online research before buying.

(Update: You can read more stats in our recent article: https://bravermarketing.com/content-marketing-numbers-that-will-blow-your-mind/)

5. Stay in Contact without Being Intrusive

Traditional advertising and sending emails too frequently can feel overwhelming to new prospects and be annoying to current customers. However, clinics and small businesses can avoid those tired, old techniques by using smarter marketing strategies instead.

By using social media properly, you can stay top of mind with your audience in a subtle way. When done correctly, your audience likely won’t even realize that you are marketing to them.

If your current marketing strategies are struggling, then it’s time to adopt some new strategies. Content marketing can boost your brand, attract new customers, and at the same time, help increase your online visibility.

If you’d like to learn more, here are some ways we can help: https://bravermarketing.com/service-pricing/.

Growing your clinic can be challenging. If your current marketing strategies are struggling, then it’s time to adopt some new strategies to reach and attract new patients.