Getting online reviews is a great way to increase your business visibility. Being “the best-kept secret in town” isn’t good for business, so it’s crucial for your business to have a good amount of reviews to get people to your business. Ignore reviews at your peril. 85 percent of consumers surveyed trusted online reviews, and so by having many reviews and staying on top of it daily, you are building trust. While negative reviews are a part of life, as in any situation, the way you address it is important. By responding to the negative review, you are showing that your business has empathy – something that consumers think is lacking in today’s business. Not only is having a large number of reviews is important, but it’s also important that there is a constant streaming of new reviews coming in. The biggest mistake you can make is to leave up your online reviews to fate.
- 76 percent of all online searches for local business result in foot traffic within 24 hours, so getting online reviews are important.
- Online reviews are very important because most people find them trustworthy.
- The simple act of addressing a negative review increases the chance that a customer will patronize your business again by 16 percent, but not responding decreases that number by 37 percent.
“Hick’s Law, which is often summarized as “the paradox of choice,” states that when people are presented with more options, the time they take to make a decision actually goes up rather than down. We need to learn to empathize with the paralysis customers feel when trying to make a choice and actively address it if we want to win their business.”
Read more: http://www.convinceandconvert.com/online-customer-experience/increase-your-visibility-with-online-reviews/
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June 4, 2018Getting online reviews is a great way to increase your business visibility. Being “the best-kept secret in town” isn’t good for business, so it’s crucial for your business to have a good amount of reviews to get people to your business. Ignore reviews at your peril. 85 percent of consumers surveyed trusted online reviews, and so by having many reviews and staying on top of it daily, you are building trust. While negative reviews are a part of life, as in any situation, the way you address it is important. By responding to the negative review, you are showing that your business has empathy – something that consumers think is lacking in today’s business. Not only is having a large number of reviews is important, but it’s also important that there is a constant streaming of new reviews coming in. The biggest mistake you can make is to leave up your online reviews to fate.
Key Takeaways:
“Hick’s Law, which is often summarized as “the paradox of choice,” states that when people are presented with more options, the time they take to make a decision actually goes up rather than down. We need to learn to empathize with the paralysis customers feel when trying to make a choice and actively address it if we want to win their business.”
Read more: http://www.convinceandconvert.com/online-customer-experience/increase-your-visibility-with-online-reviews/
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