Understanding the Instagram Algorithm: 7 Key Factors and Why the Algorithm is Great for Marketers

Digging in and understanding what Instagram’s algorithm uses to determine to whom and where in their feed a post will show upn can help marketers achieve a higher organic reach. According to Buffer, it’s based on seven key factors: engagement, relevancy (a person’s interest in your topic), a person’s relationship to the account, timeliness (aka how recent it was published), profile searches (the accounts a person regularly searches for), direct shares and time spent viewing a post. Each of these factors will help your post be seen by more followers and non-followers.

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