According to ReviewTrackers’ survey in 2018, Google is the most popular site for both searching for and writing reviews. In 2017, 21% of consumers said that Google reviews were one of the most important considerations when searching for a local business. Facebook has shown the greatest growth rate in reviews, with new reviews appearing 4x faster than restaurant review sites. Businesses can also improve their consumer relations by responding to negative reviews promptly, as 45% of consumers agree that they are more likely to visit a business if they’ve responded to a negative review.
- Google is the review site of choice with 63.6% of consumers saying they are likely to check online reviews on Google before visiting a business—more than those consulting any other review site.
- Reviews appear to have found a bigger home on search and social media than on review-specific platforms like Yelp and TripAdvisor.
- 53% of people expect a business to respond to their review within 7 days.
“It’s clear that reviews play a huge role in shaping consumer behavior. But even in 2018, not all businesses are able to match customer expectations with reality, particularly in terms of responding to feedback.”
Read more: http://www.convinceandconvert.com/customer-experience/most-popular-review-site/
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The Power Of Scarcity
March 20, 2018How to deal with difficult customers: bend over backwards, or fire them?
April 6, 2018According to ReviewTrackers’ survey in 2018, Google is the most popular site for both searching for and writing reviews. In 2017, 21% of consumers said that Google reviews were one of the most important considerations when searching for a local business. Facebook has shown the greatest growth rate in reviews, with new reviews appearing 4x faster than restaurant review sites. Businesses can also improve their consumer relations by responding to negative reviews promptly, as 45% of consumers agree that they are more likely to visit a business if they’ve responded to a negative review.
Key Takeaways:
“It’s clear that reviews play a huge role in shaping consumer behavior. But even in 2018, not all businesses are able to match customer expectations with reality, particularly in terms of responding to feedback.”
Read more: http://www.convinceandconvert.com/customer-experience/most-popular-review-site/
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