There are major statistic gaps between sales outreach and closing deals. A great deal of sales outreach goes unnoticed, unread, unopened, and unseen by prospective clients. Some of the ways to close those gaps are: using videos as content, personalizing outreach to the prospective clients,sending more follow-up content, keeping the sales team up-to-speed on their sales numbers, and using satisfied clients as fuel for content and to build more sales. Finding ways to close the enormous gaps between sales outreach and deal closures will bring more success to your sales team.
- Sales professionals don’t often engage potential customers enough with at least 5 pieces of content, which is what most buyers explore before making a purchase.
- Building relationships with clients is essential to closing those tough deals. Failing to do so can cost a business as much as 20% of their yearly revenue.
- Making your customers part of the sales force is also key. In the age of social media and web connectivity, having customers who are willing to tweet, share and talk about your product/service helps.
“You only get one shot at a first impression, and content can help you say more in a short window of time. Whether you’re the one landing the first sales call or helping a rep land it, leveraging personalized content can help start that important conversation.”
Read more: https://blog.hubspot.com/marketing/how-you-can-use-content-to-help-your-sales-team-close-deals
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January 18, 2018There are major statistic gaps between sales outreach and closing deals. A great deal of sales outreach goes unnoticed, unread, unopened, and unseen by prospective clients. Some of the ways to close those gaps are: using videos as content, personalizing outreach to the prospective clients,sending more follow-up content, keeping the sales team up-to-speed on their sales numbers, and using satisfied clients as fuel for content and to build more sales. Finding ways to close the enormous gaps between sales outreach and deal closures will bring more success to your sales team.
Key Takeaways:
“You only get one shot at a first impression, and content can help you say more in a short window of time. Whether you’re the one landing the first sales call or helping a rep land it, leveraging personalized content can help start that important conversation.”
Read more: https://blog.hubspot.com/marketing/how-you-can-use-content-to-help-your-sales-team-close-deals
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