What is the GDPR? And What Does it Mean for the Marketing Industry?

GDPR is something that many people want to know more about and wonder what it means for the whole marketing industry. Many marketers have probably heard about the General Data Privacy Regulation (GDPR) that is going to be coming into force on May 25, 2018. For anyone whose customers are based in the EU, the legislation is going to have a big impact on how organizations obtain and manage the data of the EU citizens. The legislation focuses on transparency, data minimisation, purpose and usage limitations, security, accuracy, accountability, retention and deletion.

Key Takeaways:

• The legislation will have a big impact on the way marketers approach their work and how organizations obtain, store, manage or process the personal data of EU citizens.
• Just 36% of marketers have heard of GDPR, while 15% of companies have done nothing, and are at risk of non-compliance.
• Even if you’re based outside of the EU, but you control or process the data of EU citizens, the GDPR will apply to you.

“The GDPR is going to (forcibly) raise the bar for marketers. Tactics which don’t have GDPR-compliant consent mechanisms built in will be consigned to the history books.”

Read more: https://blog.hubspot.com/marketing/what-is-the-gdpr