Shareable content is something many of us encounter daily without knowing. If you are involved with any social network, you have experienced shareable content when you view and share memes, infographics, or post containing biased content. Shareable content invokes, and sometimes provokes, emotion and frequently targets certain demographics. Marketers could use the information shared by people with their friends to identify the market and pinpoint areas in which their products or services could be helpful, helping the marketer to more effectively reach potential customers.
- Shareable content makes people feel a certain way and express certain emotions.
- Shareable content initiates a conversation and gets a dialogue going.
- Shareable content allows people to relate to concepts and other people easier.
“Shareable content can be created in high volumes on a low band-width by establishing a content flow. This is done by identifying what has worked in the past and recreating it. Like a watchmaker changes the face of his watches without changing the gears, a marketer can change her content without changing the process of making it.”
Read more: https://thecore.dma-solutions.com/blog/characteristics-of-shareable-content
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November 9, 2017Shareable content is something many of us encounter daily without knowing. If you are involved with any social network, you have experienced shareable content when you view and share memes, infographics, or post containing biased content. Shareable content invokes, and sometimes provokes, emotion and frequently targets certain demographics. Marketers could use the information shared by people with their friends to identify the market and pinpoint areas in which their products or services could be helpful, helping the marketer to more effectively reach potential customers.
Key Takeaways:
“Shareable content can be created in high volumes on a low band-width by establishing a content flow. This is done by identifying what has worked in the past and recreating it. Like a watchmaker changes the face of his watches without changing the gears, a marketer can change her content without changing the process of making it.”
Read more: https://thecore.dma-solutions.com/blog/characteristics-of-shareable-content
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