16 SEO Experiments And Their (Surprising) Results

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An experiment involving 16 SEO experiments to see if some of the commonly held thoughts about ranking actually work. Search Engine Optimization, or SEO, is the process of maximizing the amount of visitors to a certain website. SEO Sherpa decided to setup some of experiments to test strategies for ranking, such as The Click Through Rate (CTR) of a website, Link Echoes or “link ghost” which the study that keeps the value of a link long after it has been removed. Other experiments include the change in display of rich answers (which are “in-search” responses to your queries), and also testing to see if linking to other websites will lift your ratings. These are just some of the tests designed to see what’s currently true about SEO.

Key Takeaways:

  • Because there are more than 200 ranking factors, SEO is hard for marketers to know exactly what works.
  • Making it even more difficult still is the fact that the ranking factors are not shared with the public, being the sole property of the search engine.
  • SEO study enthusiast, Rand Fishkin, decided to create a simple task designed to reveal whether the hotly debated click through rating was indeed a rating factor.

“These 16 SEO experiments yielded some very unexpected results.Some even turned what we thought to be true about SEO entirely on its head. It just goes to prove, with so little actually known about the inner workings of Google’s algorithm it’s essential we test.”

Read more: http://seosherpa.com/seo-experiments/

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