The evolution of SERP topography is very interesting to track. If you go back ten years ago to the dawn of the local SERP, the archetypal local SERP was just 10 blue links. That made the technology SERP very boring to people. Universal Search was not brought into being until 2007. A webpage result was by default the nest answer to the usual local query. It was the only answer type that was provided by Google. July 19, 2013 was a big day for search marketers. Knowledge Graph was introduced and overnight changed search forever. Understanding the history of search helps us better understand the forces that will continue to shape SERP into the future.
- Google released an algorithm locator in 2012 that targets potential customers geographically.
- Local search has skyrocketed with a prediction of over 70 percent of users searching using their phones by 2019.
- To maintain success, your SEO has to keep up with all of the SERP changes.
“The fact that desktop search was flatlining wasn’t a big deal, since Google could serve better-targeted ads on mobile, thanks to inherent location-tracking and persistent Google+/Gmail logins.”
Read more: http://tidings.com/vault/local-serp-topography.html
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August 18, 2017The evolution of SERP topography is very interesting to track. If you go back ten years ago to the dawn of the local SERP, the archetypal local SERP was just 10 blue links. That made the technology SERP very boring to people. Universal Search was not brought into being until 2007. A webpage result was by default the nest answer to the usual local query. It was the only answer type that was provided by Google. July 19, 2013 was a big day for search marketers. Knowledge Graph was introduced and overnight changed search forever. Understanding the history of search helps us better understand the forces that will continue to shape SERP into the future.
Key Takeaways:
“The fact that desktop search was flatlining wasn’t a big deal, since Google could serve better-targeted ads on mobile, thanks to inherent location-tracking and persistent Google+/Gmail logins.”
Read more: http://tidings.com/vault/local-serp-topography.html
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