6 Reasons Salespeople Win or Lose a Sale

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By uncovering the hidden decision-making factors, sales people can close more sales. After extensive research, six factors have been identified. In no particular order they are: Some Customers Want to be Challenged, It’s Really a Committee of One, Market Leaders Have an Edge, Some Buyers Are “Price Immune”, It’s Possible to Cut Through Bureaucracy, and Charisma Sells in Certain Industries.

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