3 Reasons Why Content Marketing Is the ‘Only Marketing Left’

When Seth Godin said “content marketing is the only marketing left,” he meant that marketers should be creating content that their audience cares about – not just re-purposed advertisements. Content marketing has the benefits of blogging whereby constant fresh material is created establishing authority and increasing visibility for your website. Relevant content encourages conversations from your audience. Blogging daily can result in burnout for both you and your audience, so find a schedule that works for both you and your audience. You may be better off posting one, two or three posts per week. Whenever you experience writer’s block, turn to curated content, re-tackle old material such as going back to old archives, and use topic generators to help develop some new ideas.

Key Takeaways:

• Blogging is an asset to a business, because it creates ongoing content and a reason for site visitors to want to return.
• The right content will make you search friendly, speed traffic to your site and differentiate you from the herd.
• Research suggests that small businesses can expect a upsurge in visitors and lead resolution if they blog more than ten times a month.

“In fact, content marketing is an essential part of today’s marketing strategies for each and every business.”

Read more: https://www.entrepreneur.com/article/252248